Cappello C*, De Iaco S and Giungato G
Trade management in public areas requires the availability of homogeneous and reliable data, as well as the use of advanced tools in order to store and process the large amount of information. In this context, the implementation of a Geographic Information System (GIS) and a Web-GIS for outdoor markets improves the levels of efficiency, effectiveness and quality of public services. In particular, the use of a GIS is advantageous to manage the available information, plan enhancement activities aimed at modifying the market areas and their services, support environmental, socioeconomic and trade analyses.
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